Pay Per Click (PPC) Certification Course
Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.
The PPC Training Course will transform you into an industry-ready paid marketing professional. Featuring a clear learning path designed by industry experts, this PPC certification course will fast-track your Digital Marketing career with hands-on experience in managing paid marketing initiatives.
What is the Benefits ?
PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. Paid marketing is the most effective way to target digital audiences and accounts for over 40-percent of all Digital Marketing budgets (Source: Marin Software). There is an impressive growth of paid digital spending and a huge global demand for Pay-Per-Click specialists.
A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track. Simply use the Google Ads tool in combination with Google Analytics.
You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals).
There’s no mystery to your PPC performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.
Who can join this PPC course ?
PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.
How to become a PPC specialist ?
This PPC training course can help you if you want to become a PPC specialist. This course will help you gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing, which will help you master PPC and gain a PPC Certificate.
There are no prerequisites for this PPC Certification training. However basic Digital Marketing knowledge is recommended.